{"id":8617,"date":"2025-06-04T12:37:44","date_gmt":"2025-06-04T10:37:44","guid":{"rendered":"https:\/\/www.flumotion.com\/?p=8617"},"modified":"2025-06-05T09:50:45","modified_gmt":"2025-06-05T07:50:45","slug":"video-as-a-universal-language-trends-challenges-and-vision-from-flumotion","status":"publish","type":"post","link":"https:\/\/flumotion.com\/en\/video-as-a-universal-language-trends-challenges-and-vision-from-flumotion\/","title":{"rendered":"Video as a universal language: trends, challenges and vision from Flumotion"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In a recent interview on 999 Radio,<\/a><\/span> Miguel Chirivella, COO of Flumotion,<\/strong> shared key insights on the role of video in the digital age, from how networks have turned it into the star format to the challenges brands face when integrating video effectively into their strategy. <\/p>

One of the most revealing moments came when he was asked, quite naturally:
“But what exactly is streaming?”<\/b><\/p>

Miguel answered simply:
\u201cIt\u2019s a technology that allows you to consume audiovisual content without having to download it.\u201d<\/b>
And that’s precisely it: a way to watch, listen, and learn \u2014 instantly. No heavy files, no waiting, no barriers. <\/p><\/blockquote>

But streaming, as we understand it at Flumotion, goes far beyond the technical. It’s a way to connect with people, share culture, educate, entertain, and innovate. And that\u2019s exactly what this conversation explored. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"statistics\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

About Miguel Chirivella and his approach<\/h3>

An economist by training, Miguel has led numerous digital transformation projects in the media sector as COO at Flumotion. What drives him most are innovation-driven challenges \u2014 projects that push both technological and creative boundaries to deliver new experiences for companies and users alike. <\/span><\/p>

Flumotion: almost 20 years leading the streaming evolution<\/span><\/h3>

Flumotion Services is approaching two decades of experience. Over that time, we\u2019ve been closely involved in the evolution of online video and the emergence of new ways to consume content. We\u2019ve adapted, transformed and evolved to remain a reference in the streaming world, developing our solutions and collaborating with key industry players. <\/span><\/p>

We\u2019re also proud members of the Club C\u00e1mara Valencia, and currently work with major media groups like COPE, Corporaci\u00f3n Gallega de Radio, and RTVE. This close relationship with the media ecosystem allows us to understand their real needs and provide high-impact solutions. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"flumotion\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Video is no longer the future: it is the present<\/span><\/h3>
As Miguel said in the interview, \u201cVideo has become the absolute star in social networks\u201d. Platforms prioritize audiovisual content because it connects, moves, and communicates more effectively. For brands, this means having a clear video strategy is no longer optional; it\u2019s essential. <\/span><\/div>
<\/span><\/div>
But this highly digital present also has a nostalgic backdrop. There was a time when sharing content felt almost handmade: recording songs from the radio onto cassette tapes, waiting days to burn a CD with our favorite videos, and exchanging physical media with friends. <\/span><\/div>
<\/span><\/div>
With the arrival of streaming, everything changed. What was once tangible is now instant. What once had value because of the effort it took to obtain it is now measured in seconds of attention. This shift has transformed more than just technology \u2014 it has changed how we relate to culture and brands. <\/span><\/div>
<\/span><\/div>
And that\u2019s exactly why video holds so much power today: it\u2019s capable of rebuilding that emotional connection which, amid algorithms and automation, remains the most human of all. <\/span><\/div>
<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

What Do Audiences Want (and How Do We Deliver It)?<\/span><\/h3>
Today\u2019s audiences want more than just entertainment. They look for content that looks great, is available when and where they want, and speaks their language \u2014 both literally and culturally. They want immediacy, without sacrificing quality. And that\u2019s a major challenge for brands. <\/span><\/div>
\u00a0<\/span><\/div>
\u00a0<\/div>
This is where Flumotion comes in.<\/b><\/span><\/div>
\u00a0<\/b><\/span><\/div>
\u00a0<\/div>
We work to ensure that every part of the experience \u2014 what the user sees, hears, and feels \u2014 is perfectly orchestrated behind the scenes. How? <\/span><\/div>