Road to success
Streaming has become one of the most popular ways to consume content today. Whether for Live broadcasting an event, a conference or simply sharing your skills and talents with the world, streaming is a powerful tool to reach a global audience .
In this blog, we will guide you through the necessary steps to make a streaming audiovisual publication.
Choose a streaming platform
There are many public streaming platforms available, each with its own advantages and disadvantages. Some of the most popular are YouTube, Twitch, Facebook Live, Instagram Live and Periscope.
If you want a more professional service in a private environment and customized to your brand, the solution you are looking for is Flumotion, the leading robust and scalable cloud platform in the Spanish streaming industry.
Flumotion is an expert in professional streaming services for all types of companies:
Flumotion Online Video Platform (OVP) is the web portal for media management with which you can customize the broadcasting of your content to your audience.
In addition, Flumotion offers world-class technical support and advanced features to take live broadcasting to the next level.
Prepare your equipment
To make a streaming audiovisual publication you will need a suitable audiovisual production equipment.
Most streaming platforms allow transmission from mobile devices, but if you want to produce high quality content, it is advisable to use a professional video camera and an external microphone.
Free publishing software such as OBS Studio facilitates publishing to live video ingest services such as Flumotion.
Also, make sure you have a good Internet connection, with sufficient dedicated bandwidth to avoid interruptions in the live broadcast. Temporary FTTH connections are available on the market and can be combined with 4G/5G bonding router connections, ensuring redundancy in the publication of ingest over different networks.
Flumotion allows the ingest of live signals via the most common industry protocols such as: RTMP, SRT, RTP, Shoutcast/Icecast,…
Plan your content
Before you start transmitting, it is important to plan the content of your publication. Decide what you want to transmit, how long the transmission will last and how you will present it. If you are having guests or conducting an interview, make sure everyone is informed and ready for the broadcast.
Configure the transmission
Once you have everything set up, it’s time to set up the broadcast on the platform of your choice. Most platforms have a tutorial to help you set up the broadcast, but in general you will need to provide a title and description for your post, as well as choose your privacy settings.
Flumotion has its tutorial available in English and Spanish from its online video platform.
With Flumotion it will be very easy to customize the streaming. Possibility of creating brand image with player, generation of <iframe> for integration with websites, monetization of content,…
It is important to establish the characteristics of the live publication such as the resolution (4K, FHD, HD,…) , the bitrate of the encoder (preferably in CBR), the audio channels,… and above all to perform tests prior to the broadcast to verify that the final product presented to the audience is desired.
Flumotion also has a specialized technical support team that will be able to help and support you in the streaming configurations you need.
Performs a sound and video test
Before starting the live broadcast, it is advisable to perform a sound and video test to make sure that everything is working properly. This will allow you to detect any technical problems before the transmission starts.
Start Live streaming
Once you have performed the sound and video test and are sure that everything is working properly, it is time to start the live broadcast. Make sure you always have a backup plan in case technical problems arise during transmission.
Promote your publication
Once you have started live streaming, it is important to promote your publication to reach a wider audience. Use social media and email to inform your followers about the broadcast and encourage your viewers to share your post with their friends and followers.
In a nutshell
Making a streaming audiovisual publication may seem intimidating at first, but with proper planning and the right equipment, it can be a powerful way to reach a global audience and share your skills and talents with the world. Follow these steps and you will be on your way to a successful live broadcast.
Contact us now to see how we can help you succeed.
